Be a purpose-driven brand
Be a purpose-driven brand which invests as much, if not more, of the percentage of our annual proceeds into non-profit carbon reduction efforts as the best-of-breed non-profits. We will also fully and clearly disclose our fees, the use of proceeds and how much money reaches the projects.
Ensure transparency by disclosing how frequently retirements will be made after purchases are completed and provide the unique serial numbers for the retired credits as well as direct links to these retirements to our clients and customers. These will also be publicly accessible from our website.
Support sustainable carbon prices
Support sustainable carbon prices that cover costs for developers and contribute to behavior change on the buyer side.
Avoid Greenwashing or SDG washing
Avoid Greenwashing or SDG washing from both a project perspective and when communicating climate action efforts from a client/customer perspective. All communications will be open, honest, clear and transparent. It is important to accurately state what has been achieved and not to over-claim or “greenwash.”
Educate our customers
Educate our customers on how to reduce first, then offset, and how to go beyond carbon neutral and take the next step to become carbon negative.